Joel Is Not Happy

The NBA is the most talked about sports league on social media. During games, fans flood their feed with GIFs to react to the biggest plays. But the same GIFs were being overused.

As a human highlight reel, we thought Joel Embiid deserved better.

So MTN Dew teamed up with GIPHY to create a GIF collection just for him. The GIFs instantly became part of internet culture being used 6.5M times during the NBA All-Star Weekend alone and trended on GIPHY during the biggest basketball event of the year.