The New Nissan

Remember when driving was fun?

Before people dreamed of autonomous driving and AI designed cars?

Nissan does. And wants to bring that back. They’re at a crossroads as a brand, and have a lot of reason to celebrate.

With this film, they wanted to remind people that fun and excitement is part of their DNA. And that the same brand that was gutty enough to take on Porsche with the Z in the 70s is ready to once again inject a little thrill in a stagnant industry.

This is the New Nissan.